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            BOSTON – Sustainability is among four key 'megatrends' driving the innovations in materials needed for the future success of the textiles and apparel industry, according to a new study.

            The report, 'Emerging Materials Opportunities for the Apparel Industry', by US research and data company Lux Research described the industry as a "ubiquitous behemoth" but said it faced uncertainty due to the coronavirus pandemic.

            It said that materials innovations would be key to growth, and it named sustainability as one of four 'megatrends' driving this shift, along with functionality and differentiation, minimising supply chain risks, and the trend toward personalisation.

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